Getting Business with ASTA s Online Tools International Travel Agent Summit

Getting Business with ASTA s Online Tools International Travel Agent Summit Michelle Mueller, ASTA, Creative Director Business Types How to get: 1. Consumer Business 2. Colleague to Colleague Business

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Getting Business with ASTA s Online Tools International Travel Agent Summit Michelle Mueller, ASTA, Creative Director


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Business Types How to get: 1. Consumer Business 2. Colleague to Colleague Business CONSUMER BUSINESS


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Business Types CONSUMER Consumer Business


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Consumer Business 1. Find a Travel Agent Directory CONSUMER Consumer coming to you 2. Trip Quote Tool Consumer coming to you 3. Media Tool You going to the consumer


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Find a Travel Agent Directory LOCATION CONSUMER TravelSense.org ASTA s consumer web site ASTA.org Industry Site


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Find a Travel Agent Directory Consumer Behavior CONSUMER Search for travel agents 407 Search Options 200 Countries 37 Languages *** 22 Destinations *** 56 Travel Specialties *** 34 ASTA Certified Specializations Travel photos *** *** Items your add *** *** *** ***


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Find a Travel Agent Directory Search results Random display CONSUMER *** *** *** *** *** Items your add *** *** ***


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Find a Travel Agent Directory Individual Agent Information CONSUMER Phone Web site *** *** *** *** Items your add


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Find a Travel Agent Directory Individual Agent Information Get a Quote from Agent *** *** *** CONSUMER *** *** Items your add ***


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Find a Travel Agent Directory Get a Quote from Agent CONSUMER


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Find a Travel Agent Directory India to Washington, DC to Niagara Falls to Orlando, Disney 30 people 10 days CONSUMER


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Find a Travel Agent Directory Denver to Jordan 4 people 14 days CONSUMER


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Find a Travel Agent Directory CONSUMER CONSUMER Find a Travel Agent Directory Search for a single travel agent Contact a single agent How to get the consumers to SELECT YOU


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Find a Travel Agent Directory Get consumers to select you by having the most compelling listing CONSUMER


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Find a Travel Agent Directory CONSUMER Step 1 Login Click My Profile Step 2 Edit Profile


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Find a Travel Agent Directory CONSUMER Step 3 Edit Your Consumer Profile


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Find a Travel Agent Directory CONSUMER EDIT EDIT EDIT


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Trip Quote Tool LOCATION CONSUMER TravelSense.org Consumers request help ASTA.org Agents respond Consumers request help Agents respond


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Trip Quote Tool 30 different options to select from Most important 1. Description 2. Keep Request Active for 3. Max. # of Responses


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Trip Quote Tool LOCATION Agents respond


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Trip Quote Tool Responding to the Trip Quote Consumer Leads


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Trip Quote Tool Responding to the Trip Quote Consumer Leads


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Trip Quote Tool What to say A semi-structured trip to Greece hitting the must see highlights Pre-arranged guided tours Someone to meet us at the airport Pre-arranged transportation Make it out to an island or two


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Trip Quote Tool Report this Request CONSUMER


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Consumer Business CONSUMER Find a Travel Agent Directory Trip Quote Tool How to make this be you Search for a single travel agent Contact a single agent Looking for multiple replies Receive s from agents How to response


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Consumer Business CONSUMER Find a Travel Agent Directory Trip Quote Tool Promote/Advertise Search for a single travel agent Looking for multiple replies Media Tool Contact a single agent Receive s from agents


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Media Tool LOCATION CONSUMER ASTA.org E-Library Media Resources


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Media Tool Access to national US and territories media outlets


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Media Tool Search Seattle, Washington Individual Media Outlets Magazines, Newspapers, TV, Radio CONSUMER


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Business Types BUSINESS Colleague to Colleague Business


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Colleague to Colleague Business 1. WebExchange BUSINESS 2. Buyers Guide 3. Member-to-Member Directory 4. Bulletin Boards 5. Advertisement Opportunities 6. ASTA Logo


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Colleague to Colleague Business BUSINESS Web- Exchange Buyers Guide Member to Member Directory Forums Advertising Logo Broadcast Tool Supplier Index Person Finder One-on-One Connection Exposure Beyond Members Validation


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WebExchange LOCATION


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WebExchange Online Broadcast tool ModernAgent / Mailpound Add this to your marketing mix Upload text or html Html – basic clean code, simple tables and no CSS RSS feed Subscription Service Admin features


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WebExchange


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WebExchange Just Text Text with Photos Simple HTML


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Buyers Guide LOCATION


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Buyers Guide Index of all ASTA travel supplier members Easy to search for specific product or vendors Can broadcast message to get more information in a simile one click tool


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Buyers Guide Category search


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Buyers Guide Create a RFI list Request for More Information


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Buyers Guide One to all the travel suppliers you want to get information form


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Member-to-Member Directory LOCATION


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Member-to-Member Directory


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Member-to-Member Directory


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Member-to-Member Directory


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Bulletin Boards LOCATION


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Bulletin Boards Operations International Premium Sales Technology


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Advertisement Opportunities* Additional fee newsletters One sent daily to 24,000 travel professionals One sent weekly to ONLY ASTA members Banner Ads ASTA.org nearly 50,000 unique visitors per month TravelSense.org nearly 30,000 unique visitors per month * Limited spaces


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ASTA Logo LOCATION


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ASTA Logo Use the Logo to identity yourself to fellow members Use your ASTA membership as an introduction Trusted online source for advice about travel Provides ability for consumer to verify membership NOTE: ASTA receives inquiries about individuals who have the ASTA logo on their site and if they really a members.


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ASTA Logo Provides ability for consumer to verify membership Easy to add script to your website that a visitor can click and validate your membership Actual to ASTA, checking ASTA membership —–Original Message—– From: Posted At: Monday, August 11, :40 AM Subject: ASTA.org — General Information Contact Name: Jan Dwire Phone: Reason for for Contacting: has an ASTA logo… Are they a member in good standing?.. They seem very shady to me.. ******End Forwarded Message******


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Colleague to Colleague Business BUSINESS Web- Exchange Buyers Guide Member to Member Directory Forums Advertising Logo Broadcast Tool Supplier Index Person Finder One-on-One Connection Exposure Beyond Members Validation


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Getting Business from ASTA s Online Tools 1. Consumer Business Find a Travel Agent Directory Trip Quote Tool Media Tool 2. Colleague to Colleague Business WebExchange Buyers Guide Member-to-Member Directory Bulletin Boards Advertisement Opportunities ASTA Logo CONSUMER BUSINESS


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Getting Business from ASTA s Online Tools 1. Consumer Business Find a Travel Agent Directory Video tutorial online Trip Quote Tool Video / PDF tutorial online Media Tool 2. Colleague to Colleague Business WebExchange Video / PDF / Help Guide online Buyers Guide Member-to-Member Directory Bulletin Boards Advertisement Opportunities ASTA Logo CONSUMER BUSINESS


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